We live in a world that relies on data, analytics, and their relationships. We use this information to make decisions regularly, both in ministry and in our personal lives.
Let's say your church were to conduct a demographic study and found the population base in your immediate area was changing. I am sure your leadership team would make decisions influenced by that data, right?
In the next couple of paragrpahs, we will look closer into what analytics are and how they can help you and your church.
A Closer Look into Analytics
Analytics has emerged as a catch-all term for various business intelligence (BI)- and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website analytics. For others, it is applying the breadth of BI capabilities to a specific content area (i.e. sales, service, supply chain).
Here are a couple of reasonable definitions:
- (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software
- (used with a plural verb) the patterns and other meaningful information gathered from the analysis of data
Analytics and Data in the Church World
In the church world, we see more and more churches, regardless of size and denomination, using analytics; it helps evaluate trends in attendance, trends in giving, the ratio of children to adults, the church's impact, the number of baptisms, worship seating, etc.
Therefore, “analytics'' has moved deeper into church vocabulary. In fact, our team has seen how time-relevant data has allowed church leaders to make thoughtful, intentional decisions. It's not just the IT industry and large businesses looking at numbers and stats; it's churches too.
Anaytlics and Data are Your Friends
Here are examples of analytics we believe churches can benefit from:
- Number of events in a given week or month
- This can indicate the need for more maintenance, cleaning, and a potential increase in utility costs.
- Number of completed work orders in a period of time and the time it took to complete
- The number of work orders required to address the same recurring issues so a more permanent “fix” can be considered
- Cost of work in certain areas so that budgets can be better maintained
- The time it takes to complete specific work orders so that you can plan future work accordingly
- The time it takes certain technicians and vendors to complete work orders to assist with staffing assistance
- Number of events in a certain space to determine if energy automation would be an efficient way to save energy
The list could go on and on.
eSPACE Event Scheduler's Data Reports
A core portion of eSPACE, our facility management software, is event management. The software’s event scheduler component serves as a one-stop solution for event management and efficient facility use. Through the software, users can see robust reports that provide them with data needed to intentionally and effectively manage events.
Here are a few examples of what these types of reports look like and how they can help:
The Key Metrics report tells us how many events occurred during a specified time frame. It also shows the number of people who attended those events. However, more importantly, it tells us how much of a space was used during the specified time.
Below, you can see only half of the space was utilized during the time. This could mean the space should be used more to expand the church’s ministry.
Utilization reports show how well you utilize your space, resources, or services (such as child care, AV, etc).
Event Count by Time of Day
This type of report shows which time of day is the busiest for certain events. It will also show if more events should take place during certain hours of the day.
Events with Most Number of People
This report shows which events scheduled had the biggest turnout or most number of attendees.
For example, since Sunday service was registered in the report below, we can see how many people attended, allowing us to prepare for the future.
If you are interested to learn more about how analytics can serve your church and organization, check out our new analytics feature in eSPACE or reach out to our team for more information.